Meet the Team
Reshell Roja
Justin Gubaton
Reshell Roja
President and CEO
Reshell is a Certified Public Accountant and previously held different positions from various companies as Accounting Manager, Credit and Collection Manager, Controller, Department Head, General Accountant, and local and International Auditor. He acquired his extensive experiences and exposures from various companies in
President and CEO
Reshell is a Certified Public Accountant and previously held different positions from various companies as Accounting Manager, Credit and Collection Manager, Controller, Department Head, General Accountant, and local and International Auditor. He acquired his extensive experiences and exposures from various companies in the industry of Manufacturing, Distribution, Medical Services, Security Services, Construction, Recruitment Agency, Import/Export, Power Distribution, and Statutory Compliances and Tax Accounting and Auditing.
He is known for his effective planning, implementation and result-driven techniques. At his young age, he is a natural leader in any organization he belonged that is proven by his exceptional track records.
Larry Omac
Justin Gubaton
Reshell Roja
VP and Chief Sales Officer (CSO)
Larry is a seasoned leader whose life’s work is rooted in serving people — in communities, cooperatives, and the business sector alike. A true public servant, Larry has dedicated decades of his life to empowering others to grow and succeed. His journey spans grassroots civic leadership and cooperative devel
VP and Chief Sales Officer (CSO)
Larry is a seasoned leader whose life’s work is rooted in serving people — in communities, cooperatives, and the business sector alike. A true public servant, Larry has dedicated decades of his life to empowering others to grow and succeed. His journey spans grassroots civic leadership and cooperative development.
He has been a respected labor leader, earning the rare opportunity to represent the Philippines abroad when he was granted a study and tour program in Moscow and other USSR republics back in 1990 — a testament to his credibility and dedication to uplifting workers and communities.
Justin Gubaton
Justin Gubaton
Justin Gubaton
VP and Chief Administrative Officer (CAO)
Justin brings clarity, compassion, and consistency to every team he handles. He has led people across a wide range of industries, cultivating a workplace culture rooted in accountability, growth, and collaboration. Whether managing operations or supporting staff development, he leads with integrity
VP and Chief Administrative Officer (CAO)
Justin brings clarity, compassion, and consistency to every team he handles. He has led people across a wide range of industries, cultivating a workplace culture rooted in accountability, growth, and collaboration. Whether managing operations or supporting staff development, he leads with integrity and a clear sense of purpose, always aiming to uplift both individuals and organizations.
With broad experience across Human Resources, Operations, and Sales, Justin has held key roles in the BPO, distribution, food and beverage (F&B), recruitment, and accounting sectors. His responsibilities have ranged from recruitment, payroll, and labor relations to team supervision, customer engagement, and client compliance. This exposure across multiple industries has equipped him with a flexible, well rounded skill set and a deep understanding of people, systems, and service.
Joms Masalonga
Joms Masalonga
Justin Gubaton
VP and Chief Technology Officer (CTO)
Joms combines deep technical expertise, practical leadership, and a passion for innovation to help make life easier for millions of Filipinos. With a solid background in cybersecurity, IT operations, and app development, Jonathan oversees the end-to-end architecture, design, and deployment of MR Pinoy’
VP and Chief Technology Officer (CTO)
Joms combines deep technical expertise, practical leadership, and a passion for innovation to help make life easier for millions of Filipinos. With a solid background in cybersecurity, IT operations, and app development, Jonathan oversees the end-to-end architecture, design, and deployment of MR Pinoy’s digital platform — ensuring it remains scalable, secure, and user-friendly as the company grows.
With a solid background in cybersecurity, IT operations, and app development, Jonathan oversees the end-to-end architecture, design, and deployment of MR Pinoy’s digital platform — ensuring it remains scalable, secure, and user-friendly as the company grows.
Mosa Soriano
Joms Masalonga
Mosa Soriano
VP and Chief Operating Officer (COO)
Mr. Mosa D. Soriano is a dedicated and highly qualified Social Responsibility Consultant, bringing with him over a decade of proven commitment to community development and social welfare.
A proud graduate of Mindanao State University, he holds a Bachelor of Science in Social Work and is a Registered Soci
VP and Chief Operating Officer (COO)
Mr. Mosa D. Soriano is a dedicated and highly qualified Social Responsibility Consultant, bringing with him over a decade of proven commitment to community development and social welfare.
A proud graduate of Mindanao State University, he holds a Bachelor of Science in Social Work and is a Registered Social Worker, demonstrating both academic excellence and a strong ethical foundation. To deepen his impact in the field of public service, he also earned his Master in Public Administration from Polytechnic University of the Philippines, Sta. Mesa, Manila
Donita Ruiz
Joms Masalonga
Mosa Soriano
SOCIAL RESPONSIBILITY DIRECTOR
Donita is driven by a deep passion for growth, resilience, and building meaningful change for those who need it most.
She brings a unique blend of experience and perspective: three years in sales as a trusted financial advisor with Sun Life of Canada, one of the country’s top insurance companies, and five year
SOCIAL RESPONSIBILITY DIRECTOR
Donita is driven by a deep passion for growth, resilience, and building meaningful change for those who need it most.
She brings a unique blend of experience and perspective: three years in sales as a trusted financial advisor with Sun Life of Canada, one of the country’s top insurance companies, and five years in a psychiatric hospital, where I managed diverse administrative and operational functions. These roles honed my ability to connect with people, understand their needs, and deliver solutions with integrity and care.
Atty. Joel B. Dadula
Atty. Joel B. Dadula
Atty. Joel B. Dadula
LEGAL DIRECTOR
“Where integrity meets strategy — safeguarding growth, one sound decision at a time.”
Atty. Joel B. Dadula, CPA, stands at the forefront of MR Pinoy Apps’ commitment to legal excellence and ethical business growth. With more than twenty years of combined expertise in law and accountancy, he masterfully bridges the gap between
LEGAL DIRECTOR
“Where integrity meets strategy — safeguarding growth, one sound decision at a time.”
Atty. Joel B. Dadula, CPA, stands at the forefront of MR Pinoy Apps’ commitment to legal excellence and ethical business growth. With more than twenty years of combined expertise in law and accountancy, he masterfully bridges the gap between complex legal frameworks and practical business solutions.
His career has spanned pivotal roles in mining, real estate, and private practice — delivering strategic counsel on corporate housekeeping, tax litigation, compliance, and risk management. Recognized for his sharp analytical mind, resilience, and unwavering dedication, Atty. Dadula is trusted for turning challenges into clear, actionable pathways.